The quality:cost ratio

Having done the ‘big agency’ thing, I find some serious hilarity in sharing with others the, sometimes ridiculous, things clients say, ask and think.

This particular exchange, of which I shall keep the participants anonymous, holds a dear place in my heart:

Client: I’m not sure on the font, make it sans serif.

Action: font replaced, it’s now sans serif.

Client: what happened to those little flicky things on the font? put those back on.

True Story. Let it be a lesson to all. Everyone lies about how much they know.

This image was posted by my delightfully smiley friend over at www.wordgirl.co.uk. Artwork by the very talented Colin Harman :)

*Disclaimer: No clients we’re harmed or killed during the making of this post*

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